The GoodCarb Food Company has all the ingredients for healthy living thanks to founders Dr Mick Shaw and his wife Lizi. They are true foodies with a sound background in both organic farming and science.
They set up the company in 2003 with a view to combining their lifelong love of food with their experience of farming, food, and science. The idea was to promote that sense of wellbeing induced by good food without creating the artificial blood sugar fluctuations produced by so many convenience foods.
The couple started to read as much as they could about the role of carbohydrates in food. It was clear from the latest scientific research papers that the Glycemic Load (GL), which is a direct measure of how food affects blood sugar, was the most important thing to measure in their new products.
Lizi’s are the first company in the World to measure the GL of our products, and that, together with our insistence on natural ingredients, gives our customers a great deal of confidence in the health credentials of our products.
It takes millions of years for our bodies to evolve and we are simply not designed to eat the highly refined carbohydrates which form the major part of many people's diets today.