Leading granola brand Lizi’s has unveiled its “Great British Breakfast Report” delving into Brits’ breakfast habits over the past 25 years. The report has been collated in partnership with acclaimed food historian Dr Neil Buttery, and been launched by new brand ambassador Gaby Roslin.
Breakfast has changed – no longer are we tucking into fry ups at home every morning, as busy modern life sees Brits prioritise convenience and on-the-go options. The newly commissioned research from Lizi’s shows that consumers have decidedly shifted towards healthier options since the turn of the millennium, with 67% of Brits saying a desire to improve their health has influenced their breakfast choices over the past 25 years.
The full report is available to view here:
“Good nutrition and maintaining a healthy lifestyle are very important to me, so I’m thrilled to be working with Lizi’s as its new ambassador – its granolas have been a firm favourite in our house for years!
“Breakfast has seemingly come a long way in 25 years and it’s reassuring to see from Lizi’s new report that the British public have become increasingly focused on their health when it comes to their first meal of the day. We live in such a fast-paced world where a quick, tasty and nutritious breakfast that sets you up well shouldn’t be so hard to find – and Lizi’s has successfully cracked that trio.
“My husband and kids are huge fans of the Lizi’s Low Sugar and High Protein ranges, while for me it’s all about the Gluten Free range because finding tasty and trustworthy options that are suitable for someone with a gluten allergy is hard. The Lizi’s Gluten Free Caramelised Nuts is an absolute must try!”
Lizi’s is available to purchase from Sainsbury’s, Waitrose, Morrisons, Tesco, Ocado, Asda and more.
